Thursday, August 27, 2020

Links Between Criminality and Psysical Body Type Term Paper

Connections Between Criminality and Psysical Body Type - Term Paper Example Connections among culpability and physical body type Criminality was clarified simply in good and physical terms two or three centuries prior. Be that as it may, in during the last piece of nineteenth century, criminologists, sociologists and therapists began to grow increasingly exhaustive hypotheses regarding guiltiness. The association of physiology or physical body type with culpability was first proposed by Italian anthropologist Cesare Lomboso in 1876. â€Å"Lombroso began a convention of physiological hypotheses of culpability. These share practically speaking an attention on the person’s physical structure as a marker of criminality†(Sammons, n.d., p.1). Lomboso contended that crooks can be recognized or recognized from a mass populace on the off chance that we break down the body states of individuals. As he would like to think, solid jaws and substantial foreheads are indications of forcefulness. Despite the fact that Cesare Lomboso’s hypotheses were ta ken as a joke by numerous individuals at first, later his speculations began to grab the eye of the individuals. As indicated by present day explores, there are sure individuals with a specific body type who show more forceful practices than others. â€Å"Lomboso proposed that various kinds of criminal had various highlights, so killers had red eyes and wavy hair, while sex guilty parties had thick lips and distending ears† (Sammons, n.d., p.1). ... Lomboso accepted that individuals with thick lip may show more sexual want than others due to their hereditary characteristics. Sheldon (1949) recognized three fundamental kinds of substantial form: ectomorph (dainty), endomorph (fat) and mesomorph (strong). Sheldon accepted that real form was connected to character and personality so ectomorphs were lone and limited, endomorphs loose and decadent and mesomorphs vivacious and courageous (Sammons, n.d., p.1). Sheldon portrayed the qualities of various body types as follows: â€Å"Endomorphs-rounder, loosened up agreeable, outgoing; Mesomorphs-solid, dynamic, self-assured, desire for power; Ectomorphs-fit, dainty, contemplative, excessively touchy, love privacy† (Regoli and Hewitt, 2008, p.93). Endomorphs are individuals with ordinary body structure. They don’t have any protests about their body shape or appearance. Along these lines they will carry on regularly in the general public. These individuals might want to take part in all the more mingling exercises in view of their absence of worries about their appearances. Then again, ectomorphs are very little happy with their physical appearances. They will consistently prefer to avoid the eyes of the general public on account of their mediocrity feeling in appearances. Then again, mesomorphs have solid body and they are glad for their body shape and quality. Presumptuousness about body shapes and physical quality may constrain mesomorphs to expand their ruling mindset towards others. They view themselves as special individuals and all others as peons. Individuals with solid body will have more trust in their physical capacities than others. Hereditarily, all individuals like to overwhelm others. In any case, knowledge

Saturday, August 22, 2020

Use of IT in the Construction Industry Research Paper

Utilization of IT in the Construction Industry - Research Paper Example Most organizations have exchanged over to IT empowered correspondence and sharing of Information and exploited the new programming accessible through IT for dealing with their work. Moderately, the Construction Industry had been falling behind others in receiving these advancements in the executives. Anyway the business is compensating for its late section by quickening the pace of selection of IT in their work. 1.1 Statement of direction This paper targets investigating of significance of IT in the development business, and for this reason, its huge uses used by the development business are looked into. Further, the difficulties presented by the reception of these IT innovations are concentrated to sum things up followed by recommendations for what's to come. 1.2 Importance of IT in the Construction Industry The relationship among plan and development in the business is of noteworthy enthusiasm to the examination. Structure and Construction personnel’s in an incorporated grou p depend vigorously on continuous and fast trade of data during the execution stage. Likewise, the venture development group accessible on location faces numerous difficulties concerning legitimate data the executives, similar to documentation and record keeping. Numerous I.T. developments have opened up which encourage such quick trade of data. These innovations can: Provide current refreshed drawings and related records to each individual from the group, consequently diminishing the odds of blunders and wiping out the requirement for re-working. Lessen the time engaged with the interview and endorsement process through continuous transmission of drawings and records Facilitate correspondence of changes on ongoing premise during plan and development periods of the Project. Keep up all past and current drawings and documents in sequential... Today Architecture, Engineering, Construction and Facilities Management are intensely needy upon I.T. for their common association just as for own capacities. Advancements in innovation that enables sharing and transmitting information to have achieved significant changes in the business through innovative work in the regions of connecting and sharing of data, (Pena-Mora, Vadhavkar, Perkins, and Weber, 1999). Interoperability is characterized as the limit with respect to making the data stream from one point to other. Improvement and utilization of normalized data structure the establishment on which Interoperability is based. For a profoundly divided industry like Construction (AEC/FM), the rising between operability will rely on online joint effort. The accompanying area presents an examination on the subject of electronic frameworks and their utility in the business. The vast majority of the advancement of Electronic Data Interchange had risen up out of inward needs of association s. Normally, the product presented issues and needed viability when applied to interâ€organizational trade needs of the Construction Projects. The advances in Web-based trade of data, presently applied to the Industry, encourages the trading of records as likewise the sharing of development information among members. Its flexibility permits archives to be made, dispatched and gotten, put away and evacuated with the help of the Web. Electronic frameworks offer the utilization and use of XML for documentation prerequisites.

Friday, August 21, 2020

Using Essay PPT Samples

Using Essay PPT SamplesIf you are planning to write an essay, the best way is to read the papers of famous writers and collect essay ppt samples. Using essay ppt samples, you can prepare a whole bunch of sample essays that you can use as templates in writing your own essay.The topic for writing an essay is covered by each of the paper, and the PPT format is used. Each sample has rewritten parts, a body part, and a conclusion. These parts can be modified to suit the information needed to complete the topic.There are several ways to prepare for essay PPT samples. A student can either purchase one or compile them by finding sample sites online. The articles are free, so anyone can use them, but in addition, students may want to become educated on how to modify the format before beginning their project.A student should first get a hold of the samples in a school library. Some locations have audio tapes and slides, which can be purchased and can be used for reference purposes. These metho ds require a bit more work, as well as some searching. Students may want to consult a school library assistant or ask their librarian.For those students who can't find the paper format, they can search the Internet. Online sites often offer the format at no cost. On these sites, students can listen to the essay sample, look at the sample, and determine which format will be best suited for their school. Students will also be able to compare the results of their online search with the ones found in the library. The Internet offers essay PPT samples from more than a dozen sites.Before writing the essays, it is important to think about what format to use in essay PPT samples. This will be more difficult if the sample does not offer this format. The standard sentence format is used, which is easier for the student to write. Many times, students will find that it is easier to express themselves in this format than in a sentence with a special word at the end. Teachers may also suggest tha t students should include this format, as well as the standard, if it is a subject they need to write on.There are several advantages to using essay PPT samples. Students can review the information they need in less time, and they can compare the results to other samples. They can also write their essays with the written word and learn how to create word results.A student can use essay PPT samples to write papers that are used in class or that will be used for publication. They can compare the final results with the samples and determine which format will work best for their project.

Monday, May 25, 2020

An Athletic Apparel And Fashion Business Essay - 783 Words

Finish Line is an athletic footwear and fashion business that serves in the national markets. The company â€Å"has more than 660 stores in 47 states† (Briggs and Swiatek 2016). District of Columbia is also a market where Finish Line does its business. Out of the 660 stores that it has, there are â€Å"about 50 Running Specialty stores, and 200-plus branded shops inside department stores (Macy’s)† (The Finish Line Inc 2016). Just like most of the businesses, FInish Line also has many competitors. Having competitors is one of the biggest reason why the company’s core stores are better and larger than their competitors’ stores. The core stores offer a variety of clothes, accessories, and footwears, which provides customers with more options of shoes and apparels (The Finish Line Inc 2016). Finish Line not only does business in bricks and mortar stores, it also offers online sales on their website and www.run.com. Buying products online is a trend of t oday’s society, and providing online sales allows Finish Line to compete with its competitors and the opportunity to increase its sales. The company is also focusing more on online and mobile sales, and in order to do this, Finish Line is â€Å"is investing in its online channel with design and content upgrades, mobile and tablet applications, and an expanded presence on social media and platform enhancements† (The Finish Line Inc). Having enough strengths is one of the key factors why Finish Line is able to compete with its competitors.Show MoreRelatedNike, Clothing, Fashion Accessory, Foot Wear, Sports Equipment824 Words   |  4 PagesA. Introduction Company Name: Nike, Inc. Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipmentRead MoreNike Case: an Investment Paper1255 Words   |  6 PagesThis business problem made Nike to consider an expansion into the fashion apparel business, producing high-priced casual clothing for teenagers and young adults. Viewpoint The business problem involves financial matter. The investment to fashion apparel business is considered a financial problem. This must be handled by a financial executive. Thus, the viewpoint used in this study will be of that a financial executive. Central Problem Nike is considering an expansion into the fashion apparelRead MoreRyka, Inc.: Lightweight Athletic Shoes for Women995 Words   |  4 Pages( Ryka, INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis ) Ryka is doing business of athletic shoes for women, which are made on the shape of a woman’s foot, and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company, which is exclusively for women, by women, and now supporting women. Because a woman’s needs in a comfortable, attractive, high performance athletic shoes that are attractive, comfortable, and well suitedRead MoreMarketing Analysis : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 Pagesfashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term â€Å"athleisure† – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately â€Å"46 percent of women between the ages of 19 and 34† becoming more interested in Athleisure wear (Business Insider, 2015). Nike has implemented a vast array of strategies in an eff ort to successfully appeal to and reach this target market, including liveRead MoreHow Should Reebok Get Its Market Share Back?1612 Words   |  7 Pagesathlete shoes. Reebok footwear and apparel have been an international brand since 1984. In 2003, its worldwide sales were about $3.5 billion. It is a number two brand in the athletic shoe market in U.S., however, the industry in growth rate is decreasing (Zerio 2005). In this paper, I would like to present the best way for Reebok to market their products in such industry situation. The Problem Statement Considering the changing urban culture and the athletic shoes market, determine the best wayRead MoreMercury Athletic Footwear Essay examples999 Words   |  4 Pagesï » ¿ Mercury Athletic Case Nicholas Thebeau, Student ID 50927830 Presented to: Professor Kevin Wall West Coast Fashions, Inc. (WCF), a large designer and marketer of men’s and women’s branded apparel recently announced plans for a strategic reorganization. Active Gear, Inc. (AG), a privately held footwear company, was contemplating an acquisition opportunity. John Liedtke, the head of business development for AG, was interested in a WCF subsidiary. The subsidiary that Liedtke and AG intended toRead MoreWhat Types Of Innovation That Are Happening At Geox?1610 Words   |  7 Pagescharacteristics of its shoes and apparel, a result of continuous RD investments. Thanks to a technology that has been protected by over 60 different patents registered in Italy and extended internationally, Geox products ensure technical characteristics that improve foot and body comfort in a way that consumers are able to appreciate immediately. Geox offers style and comfort, all day, through the following innovative technologies: Nebula, Amphibox, Geox Rubber Sole, and Apparel Breathing S ystem. (Http://wwwRead MoreMarketing Plan For Athletic Sports1079 Words   |  5 PagesCompany Overview Athletic Supreme is a well-known company that has been selling athletic equipment for nearly 10 years. Although the company has been performing solidly, we would like to expand our offerings into the athletic apparel world. With athletic wear becoming more popular in the fashion world and the growing interest in sporting events, Athletic Supreme would like to become a â€Å"one-stop† shop for our customers. Our main goal is to maintain our brand identity, while also maintaining profitabilityRead MoreNike Strategy1302 Words   |  6 Pagesbecome today s world s leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand image which is attained by distinctive logo and the advertising slogan: Just Do It and the company promotes its product by sponsorship agreements with celebrity athletes, professional teams a nd college athletic teams. However, Nike s marketing mixRead MoreUa Anlaysis970 Words   |  4 PagesThe sports apparel industry is comprised of performance gear, but also includes active wear for casual use. Under Armour produces both performance gear and apparel, so they fall into this industry. The industry is controlled by giant, international companies such as Nike and Adidas. Currently, Under Armour is a small company and is not competing well with respect to the criteria described in the company analysis ETHICS CHECK Products: Under Armour will continue to increase the amount of products

Friday, May 15, 2020

Brave New World by Aldous Huxley Essay - 1128 Words

Brave New World by Aldous Huxley Humans have transformed their social organization, time and time again. Social separation has existed since the Neolithic Revolution. Very recently, we have begun to head down a dangerous path to what we can call a Brave New World. A â€Å"Brave New World† is one in which those in charge begin to intrude on the lives of individuals to the extent that the government has so much control that it begins to create human beings artificially. This path first started with encroaching technologies such as cameras and wire-tapping. Now we have begun to develop technology that reads people’s brain signals. Video surveillance has also become extremely advanced. It does not stop here. For thousands of years, humans have†¦show more content†¦The government’s goal is to acquire the means to decipher brain activity. Although this field is in its early stages, NASA has already been developing devices for airports which are capable of detecting brain activity (Farhany). This advance has not yet reached its climax, and it is frightening to fathom the possibilities. However, brain-detecting technology is not the only technology making great leaps. There are now cameras, in use, equipped with a new technology known as biometrics. Cameras are now able to record and measure specific facial features, and then match them with existing files (â€Å"Surveillance Cameras†). Another new development allows cameras to detect abnormal behavior and notify a supervisor when it occurs. People don’t realize that we have become accustomed to video surveillance. According to the trade group the Security Industry Organization, cameras have become so commonplace that most people barely notice them (â€Å"Surveillance Cameras†). Edwin Yohnka, a spokesman from the American Civil Liberties Union, states, â€Å"With the aggressive way these types of surveillance equipment are being marketed and implemented, it really does raise questions about what ki nd of society we ultimately want, and how intrusive we want law enforcement officials to be in all of our lives,† (â€Å"Surveillance Cameras†). We must realize that each of these invasive technologies is a step toward a Brave New World. How far away we are from the government sending us brain signalsShow MoreRelatedA Brave New World by Aldous Huxley668 Words   |  3 PagesIn Brave New World, there are similarities that have a deeper meaning that we can understand. There are personal effects in Aldous Huxley life that contribute to what he has written in the book. Aldous Huxley throughout his life have seen, done, and events have happened to him, just like all of us, but he has expressed it in his book. So when Aldous wrote the he had so many ideas. I have read the book; it’s notRead MoreBrave New World by Aldous Huxley811 Words   |  3 Pages Brave New World is based around characters who gave up the right of freedom for happiness; characters who ignored the truth so that they could live in a utopian civilization. The deceiving happiness was a constant reminder throughout the book. Almost every character in Brave New World did whatever they could to avoid facing the truth about their own situations. In this society, happiness is not compatible with the truth because the World State believes that happiness was at the expense of theRead MoreBrave New World By Aldous Huxley1525 Words   |  7 PagesA Brave New Feminist The novel Brave New World written by Aldous Huxley in 1932 is known for its social satire, utopian values, and unusual standpoints on stereotypical gender roles. In this time where futuristic technology has completely taken over, and men and women are given the same opportunities for everything, â€Å"the genders appear equal within the social order; both men and women work at the same jobs, have equal choice in sexual partners, and participate in the same leisure pursuits† (MarchRead MoreA Brave New World by Aldous Huxley664 Words   |  3 Pagesfor the fact being in the future and in the past time has changed and many differences were made. In his Dystopian Society Huxley portrays masses of niches where the government produces clones for specific reasons. Huxley decides throughout Brave New World that cloning humans is unethical. He then becomes in contact with the society’s most powerful Alphas and Betas clones. Huxley suggest in BNW that lower class groups in clo ning humans to act like servants to terrorize them into working hard conditionsRead MoreA Brave New World by Aldous Huxley1189 Words   |  5 Pages In the world of sex, drugs, and baby cloning you are going to be in many situations where you feel like the world we live in should be different. In the story Brave New World, they had sex with multiple partners along with a very bad use of drugs. It is weird that Aldous Huxley wrote this book in 1931 about the world he was living in during that time and how it is similar to the world we live in today. Nowadays, drugs are still being used and people are still engaging in sexual encounters withRead MoreBrave New World By Aldous Huxley968 Words   |  4 PagesAldous Huxley’s utopia in Brave New World foreshadowed and illuminated the complications within modern day society. Upon its release, the narrative became widely banned all over the United States due to the unorthodox thoughts and actions of multiple characters in it. Early readers, as well as modern day audiences, feared and rejected the ideals that Huxley incorporated into his perfect society; however, our society today is heading towards the dark paths the older generations desired to avoid. Read MoreA Brave New World by Aldous Huxley895 Words   |  4 Pagesthe novel Brave New World, Aldous Huxley tells of a society where everyone is the same but, compared to t oday’s society, everything is different. Huxley tells of a world where everything that happens or takes place is because of one’s own desire and nothing more. The hero in the novel, a â€Å"savage† named John, is Huxley’s main focal point. It is through his eyes and mind that the reader sees what’s going on. Now when I read this novel, I began to think, â€Å"Could this perfect, conformed world actuallyRead MoreA Brave New World by Aldous Huxley1684 Words   |  7 Pagesimperfect world and is usually only a hopeful dream. These types of worlds can greatly be described in detail through the world of science fiction. Aldous Huxley was an English writer who lived during a time when war and chaos were engulfing the world. His works reflect his view and thoughts on a dystopia, which is a false utopia, and describes what could occur in possible governments of the world. The ability to understand and dive into the thoughts of the author is what make s world literatureRead MoreA Brave New World by Aldous Huxley614 Words   |  2 Pagesthem truly happy. What if someone were to tell you that what you thought was true happiness was all an illusion. In a Brave New World by Aldous Huxley people in the world state are conditioned and drugged up by soma to not experience true happiness. In a world that is perfect, human beings do not have to depend on drugs to keep our world in balance. In a Brave New World by Aldous Huxley there is always a perfect drug called soma that keeps everyone happy, which they have based their society on. ThisRead MoreA Brave New World by Aldous Huxley948 Words   |  4 PagesWelcome to a world were â€Å"Brave† is not just a word; It has a true meaning. This is a story were everything as you know it, doesn’t seem to be right and will completely change your way of thinking. When this story was written, life was very harsh for many people†¦.Mostly for the author who wrote â€Å"Brave New World† During this time (1930s) they didn’t have much sexual content Living The Future Of The Past In The Present†¦.. In the air; But Aldous made a future full of sex for them and we are the

Wednesday, May 6, 2020

The Civil War Was The First Modern War - 1289 Words

The Civil War was during 1861-1865 . It was known to be the first modern war . It had very high numbers in death compared to any other war .Because this war followed the Industrial revolution ,this war was the beginning of new technologies, new weapons It was a war fought between the North ( Union) and The South (Confederates). The North did not want to keep slavery but the South did . Slavery was the cause of the separation between the two.There were many laws that were created that started conflicts. Some of those law were created to oppress slaves.Which caused the problems to get bigger. Eventually the U.S. Congress passed the Fugitive Slave Act. The Fugitive Slave Act states that if a slave runaway they should be captured and returned to their masters. Section 8 of the Fugitive Slave Act states that anyone who caught a slave would receive a payment of five dollars . Then the Dredd vs. Scott Decision , a decision made by the supreme court , that African Americans, free or ens laved , were not allowed to be citizens . When Lincoln became President he gave freedom to slaves . And because of that decision the South seceded from the Union . Some Evidence will show that slavery was the cause of the Civil War , however ,because of political , social and economic factors , it was not the main cause of the war . In the 1850s , the three main political issues were over whether a new state would become a slave state or a free state , the South Secession from the Union ,Show MoreRelatedThe Civil War- Modern or Napoleonic War? Essay991 Words   |  4 Pages Was the Civil War the first modern war or the last Napoleonic War? This question has plagued historians for years. Joseph Dawson, author of the article â€Å"The First of the Modern Wars?† argues that the Civil War was the first Modern War. His view is the commonly accepted one. Alternatively, in his book Battle Tactics of the Civil War, Paddy Griffith compares the tactics used in the Civil War to those used during Napoleon’s time. He counters the common belief and argues that even though the Civil WarRead MoreInfluences of Civil War Technology 1432 Words   |  6 PagesWar is something that everyone knows about. it is very prominent and chances are throughout the history of the world there is always someone effected by it during any point in time. Wars come and go leaving many good and bad things behind, whichever light it is looked at from, weaponry is always one of those things. War time is notorious for pushing technology to the edge, this including weaponry. There have been several wars that impacted future weaponry but the Civil War is on the farthest awayRead MoreThe Battle Of The American Civil War1335 Words   |  6 Pageswith hindsight and the knowledge of warfare of the 21st century it is easy to say that the American Civil War was simply put, a very traditional war. Thinking of modern tactics and a course of numbers and deployment one might come to the conclusion that the Civil War was fought centuries ago; nevertheless, it only occurred 152 years ago. This hard fought national struggle was in fact a very modern war for many simple reasons, including the emergence of a new form of large national government with centralizedRead MoreHistory of Civil War882 Words   |  3 PagesUnfortunately, our modern society has been marred with war and strife over its eventful lifespan. A civil disagreement, when accompanied by mass offenses, often ends with deadly war. Throughout history, many nations have been unable to solve their personal griev ances with one another in a diplomatic manner. In many instances are solves through protest, boycotts and other contentious means. However, in some instances, society elects the worst possible alternative, which is often war. In retrospect, wars have beenRead MoreThe Tensions Of The Civil War988 Words   |  4 PagesThe tensions of the Civil War are very much still alive in the Southern United States one hundred and fifty years after the Confederacy surrendered to Union forces to end the war. While the tensions may have mitigated away from full-fledged war between North and South, there still remain tensions along racial and cultural lines well beyond the war. In Tony Horwitz’s Confederates in the Attic these long standing tensions left over from the war are delved into by Horwitz as he makes his way acrossRead MoreThe Institution Of Slavery And Attitudes Towards It Changed Drastically Throughout The Late 18th And Early 19th Centuries1431 Words   |  6 Pagesattitudes towa rds it changed dramatically in the late 18th and early 19th centuries. Describe the changes and explain the various arguments made for and against the expansion of slavery. Who, if anyone, was arguing for abolition and who was defending the institution of slavery? Finally, in your opinion was their room for compromise on the issue of slavery that could have averted conflict? Why or why not? From as far back as history goes there has been slavery and the sad fact is that even today slaveryRead MoreThe American Civil War858 Words   |  4 PagesThe American Civil War was an event that changed the landscape of America and brought it into the modern era. This transition was facilitated by the separation between the emergence of conflict between the North and South, the civil war that ensued, and what the end of the war meant for America. The resulting conflict had turned a separated America into a more united country as the shift from the bloody war lead to the birth of modern America. Firstly, the conflict was a result of ever increasingRead MoreMilitary Historians And Theorists Postulate That Napoleon Invented Modern Warfare916 Words   |  4 PagesNapoleon invented modern warfare. This belief is not true. Although there are aspects of how Napoleon fought that are used by many modern armies today, and his tactics and philosophy of fighting should continue to be studied, Napoleonic warfare is not fundamentally similar to modern warfare. Napoleon implemented ideas that modern armies use today; however the Revolutions in Military Affairs (RMAs) of the Franco-Prussian Wars and American Civil War, and the military revolutions of World War I, and the NuclearRead MoreWarfare During World War I1472 Words   |  6 Pagesthe Civil War and the start of World War I. Within those years numerous technological advancements took place. Many of those advancements directly impacted the warfare in the First World War. The Civil War, also referred to as the first modern war, gave way to an even more modernized style of warfare used during World War I. Much of this modernized technology of warfare had a great impact on how tactics and strategies were used throughout the First World War. Toward the beginning of the Civil WarRead MoreReasons For The Civil War1516 Words   |  7 PagesKaylea Simas U.S. History Mr. Burkey 11 December 2015 The Civil War There had been many misunderstandings between the North and the South in the years that led up to the Civil War, but the most tragic misunderstanding of all was that neither side realized, until it was too late, that the other side was desperate. Not until the war had actually begun would men see that their rivals really meant to fight? By that time it was too late to do anything but go on fighting. Southerners had been talking

Tuesday, May 5, 2020

Policy in the Built Envoronment

Question: Discuss about the Policy in the Built Envoronment. Answer: Introduction The aim of the policy of UK government is to achieve the practicable level of sustainable development. Some of the recent reports have revealed that the National Planning Policy Framework sets out the planning policies for England along with the setting up of the practices that are predictable to apply to understanding the expected result (Adaikalam and Hessle, 2010). The National Planning Policy Framework is required to take into account for the overall preparation of local as well as neighborhood plans. Anderson (2012) has identified this as a material consideration in the planning decisions. It has been found that the Government has simplified the planning system, so that the local councils can enjoy the freedom to make some of the decisions in the in the best interests of their area. Recent reports on sustainable development have identified that in 2009, buildings accounted for more than 43% of all the UKs carbon emission and the government felt the necessity to reduce the carbon emission as it largely affects as well as damage the environment (Baker, 2012). In this regard, adaptation vs. mitigation is one of the important parts of the policy and this has been identified as one of the strong debates. In this particular work, the current policy of UK in building sustainable development has been mentioned along with the critical review. Outline of the Current Policy Framework As per the policy framework of UK, development means the overall growth and the policies are required to incorporate for the betterment of the living in a competitive world and the sustainable change in the environment means the overall change, not only in the built environment. It has been observed that the core of the National Planning Policy Framework is a assumption in great favor of the sustainable development and Smith (2014) has opined that it should be viewed as a golden thread running through both the plan making as well as decision-making. Mitigation and Adaptation are the two significant parts of the National Planning Policy Framework and Smith and Green (2010) have identified mitigation of the climate change to be more economic than adaptation. Therefore, it can be said that there exists a debate between the two factors, i.e. Mitigation and Adaptation. Chem (2012) has said that Adaptation in comparison to Mitigation is more practical as it has the potentiality to attack the raised problem tactfully. As per the viewpoint of Colligan (2012), mitigation is such an easy process in case of achieving the environment sustainability, that everyone can take part, as this is as simple as planting a tree. Colligan (2012) has found that climate change adaptation appears to occupy the centre of the climate conciliation. One of the prominent climate policy debates is related to adaptation vs. mitigation, as the climate change in UK is one of the prominent issues that come to the forefront. In the National Planning Policy Framework, there are some basic development models as Food brings satisfaction, Housing brings stability, health brings stability, and education brings opportunity (Drake, 2014). It is no doubt that global warming is one of the great concerns of the whole world and the policies adopted by UK Government are well aligned with the National Planning Plans. The National Policy has introduced some of the important aspects and those have been mentioned here. Figure 1: The Aspects of Sustainable Development of the Environment (Source: Hopkins, 2012) For the achievement of sustainable environment, government is required to focus at each of the steps as the collaboration of these help to gain the achievable result for saving the environment for further depletion. United Nation Climate Conference of 2015 is targeting to make some global change process that tends to protect the nation towards global devastation (Kuramochi et al. 2012). Reports published by UK Government say that the United Nation Climate Conference in December 2015 must adopt a legally binding treaty in regards to reduce the carbon emission by 80% by the end of 2050 and after achieving the goal; it would try to eliminate the green house gas emission in the century. Seroli (2009) has said that there is a debate that whether mitigation is feasible or not and in favor of the answer, it has been found that many people have argued that mitigating the global environment and the global warming will be easier than fighting with it later. On the contrary, it has been observe d that many experts have opined that world would not be able to reach the set target of keeping the warming or the temperature below 2 degrees. Therefore, it can be easily said that in the current policy framework, adaptation vs. mitigation is one of the prominent debate issues that tends to shed light on some of the serious aspects of building sustainable environment (Paudel and Hatch, 2012). Critical Review of the Current Policy Framework After discussing the present policy framework adopted by the government of UK, it is required to analyze the policy with special focus on mitigation vs. adaptation. It has been observed that there are certain claims in the literature on the diplomacy of climate about the adaptation turn in the last year of the negotiation. Rabczak (2012) has argued that, the conception of adaptation is often opposed to that of mitigation as the contrast is not without the reason. These two mentioned notions refer to largely different ways of in order to deal with the global warming. It has been found that Mitigation refers to the efforts that target to shorten the impacts of climate change by acting on the causes and thus tends to reduce the emission of the Green house gases (Scherer, 2012). On the other hand, Adaptation refers to the efforts in regards to prepare the living society to gradually cope up with the effects of climate changes. Therefore, it is clear enough to say that these two approache s are not mutually exclusive and thus often been opposed by the actors in the debate of climate change (Weston, 2009). Resolution 42/187 of the United Nations General Assembly has outlined sustainable development as meeting the requirements of the present situation without compromising the capability of the prospect generations for meeting their own needs. Zhang and Agarwal (2012) have identified three major dimensions of sustainable development that give rise to the requirements of the planning system to perform some of the major roles. Scherer (2012) has said that Economic Role, Social Role and Environmental Role are focused largely with special reference to the concept of Mitigation vs. Adaptation. Over the past few times, the climate scientists have severely argued on the effectiveness of the mitigation and adaptation as this is one of the significant parts of the climate discussion (Scherer, 2012). Paudel and Hatch (2012have defined that with only four decades to go and the UK is already losing the Climate Change Mitigation Battle, as the target of emission of the greenhouse gases set by the UK government demands a significant rate of reduction that has never been achieved by any of the nations before in this world. For the replacement of Kyoto Protocol, World nations meet took place in the year 2009 in Copenhagen, Denmark and it was determined over there that initially the government will try to reduce the emission by 34% at the end of 2020 and 80% by 2050 (Paudel and Hatch, 2012). In order to reduce this high emission rate, the introduction of mitigation and adaptation were obvious and the scientists kept on emphasizing on the relevance of these two different approaches. Therefore, debate was unavoidable regarding the effectiveness of the adoption of the approaches. In this special field, MAG is one of the prominent integration of Mitigation, Adaptation and Geo-engineering into one amalgamated as well as articulate policy that has successfully addressed both the national and the international concerns. Paudel and Hatch (2012) have described Mitigation as the continuing reduction of the Green House Gas emissions from various sectors of the society like production of energy, transportation, the built surroundings and some more. Hopkins (2012) has identified its significance largely as it will remain the centerpiece of any of the climate change policies. On the contrary, Colligan (2012) has described Adaptation as to ensure that the government adapts and tries the best to protect the critical assets of the society like power stations, transportation links, overheating or the sudden rise of the sea level and some more. In some of the specified tremendous cases, this would mean the premeditated rejection of the settlements along with the obtainable condition (Baker, 2012). Therefore, it is clear enough to say that the debate regarding the two advances are obvious enough and thus it required detailed study. The new high-level vision of Policy Framework After discussing the entire concept critically, it is clear enough to say that some of the points are compulsory to be focused as this is in the centre point of the debate. MAG is one of the effective approaches to the climate change policy as it has the potentiality to reach the set target. So, further research and modification of this approach is required to mitigate the flaws of the present day adopted policies (Rabczak, 2012). The entire adoption of this approach of the MAG policy can significantly increase the green sector of UK in order to reduce the carbon emission and to protect the nation largely. Therefore, the local communities and the governments need to address this part for the further improvement of the existing policies, so that the desired level can be achieved within the set target time. The development of the comprehensive MAG battle plan is required to focus to secure the future as well as to help the industry plan for the further skill requirements (Drake, 2014). It can be recommended that the government should work with proper collaboration with the engineering professionals as well as the business community for the further development of the comprehensive plan for the proper implementation of the geo-engineering and adaptation. The focus is required to give on the low carbon economy as well as for achieving the set target level of the sustainable development of the environment (Seroli, 2009). It can be said that this plan is required to be scaled over at least 100 years or waiting for the geo-engineering ingredient is eradicated. In this approach, the renewable energy sources are required to be focus largely in order to save the earth or the environment and further researches as well as modification of the existing approaches are encouraged (Drake, 2014). Mostly wind, solar and wave technology are required to use largely as the renewable source of energy. Further improvement of the river and sea defenses is needed to be largely improved in order to protect against the problem of gradual rise of the present sea level. These areas are required to be focused immediately to achieve the target goal. Conclusion After discussing several aspects of the current policy framework of UK, in this research work, further critical evaluation of the existing policy has been prepared. Considering various aspects, it has been observed that one of the main purposes of the company is to reduce the carbon level by 80% at the end of 2050 and thus the government has adopted various useful policies (Bhattacharya, 2012). Moreover, it has been observed that the government is largely concerned about the reduction of the carbon emission level and further improvements have been focusing with the help of scientists and the environmental analysts. It is no doubt to say that every small community, local government is required to give the freedom to take initiatives that can best feet the requirement of the particular area. Councils and the communities are needed to central all the systems to achieve that socially, environmentally as well as economically for achieving the sustainable development of the society, nation and in broader sense the entire world. Various departments of the society is required to take the equal part in the overall development, otherwise the policies adopted cannot contribute the expected results. References Adaikalam, F. and Hessle, S. (2010). Environmental change and sustainable social development. Anderson, M. (2012). Global Warming. New York: Britannica Educational Publishing in association with Rosen Educational Services. Baker, R. (2012). REMOVED: Membrane Solutions to Global Warming. Procedia Engineering, 44, p.5. Chem. V, (2012). Greenhouse Gas Emissions. ChemViews. Colligan, L. (2012). Global warming. New York: Marshall Cavendish Benchmark. Drake, F. (2010). Global Warming. Hoboken: Taylor and Francis. Drake, F. (2014). Global Warming. Hoboken: Taylor and Francis. Hopkins, C. (2012). Twenty Years of Education for Sustainable Development. Journal of Education for Sustainable Development, 6(1), pp.1-4. Kuramochi, T., Ramrez, A., Turkenburg, W. and Faaij, A. (2012). Effect of CO2 capture on the emissions of air pollutants from industrial processes. International Journal of Greenhouse Gas Control, 10, pp.310-328. Paudel, K. and Hatch, L. (2012). GLOBAL WARMING, IMPACT ON AGRICULTURE AND ADAPTATION STRATEGY. Natural Resource Modeling, 25(3), pp.456-481. Rabczak, S. (2012). Heat pump installation and greenhouse effect. Zeszyty naukowe Politechniki Rzeszowskiej Nr 283, z. 59. Scherer, L. (2012). Global warming. Detroit: Greenhaven Press. Seroli, G. (2009) Learning for the Future: Competences in Education for Sustainable Development. (2012). Journal of Education for Sustainable Development, 6(1), pp.165-165. Smith, H. (2014). Deep-sea warming slows down global warming. Science, 345(6199), pp.886-887. Smith. K and Green. J. (2010) Plants can play a role in avoiding dangerous global warming: Climate Institute. (2014). ECOS. Weston, D. (2009). The political economy of global warming. Weston, D. (2010). The political economy of global warming. Zhang, Z. and Agarwal, R. (2012). A simple integrated model of global warming and policymaking. International Journal of Global Warming, 4(2), p.134.

Tuesday, March 10, 2020

RUIZ Surname Meaning and Origin

RUIZ Surname Meaning and Origin Ruiz is a patronymic surname meaning son of Ruy, a short form of the given name Rodrigo. Rodrigo derives  from the Germanic  name  Roderick (Hrodric), from the elements hrod, meaning renown and ric, meaning power. Ruiz is the 21st most common Hispanic surname. Surname Origin:  Spanish Alternate Surname Spellings:  RUIZE, ROIZ, ROIZE, RODRIZ, RUDERIZ Famous People With the Surname Ruiz Josà ©Ã‚  Francisco Ruiz: 19th century Texas pioneer and revolutionaryBlas Ruiz: Spanish explorerCarlos Ruiz: Panamanian professional MLB baseball playerBartolomà © Ruiz: Spanish conquistador Where Do People With the Ruiz Surname Live? Ruiz is the 201st most common surname in the world, according to surname distribution data from  Forebears, found in greatest numbers  in Mexico and with the highest density in Nicaragua. The Rivera surname is also very common in Spain (ranked 12th), Argentina (14th) and Paraguay (17th). Within Europe, Ruiz is most frequently found in Spain, according to  WorldNames PublicProfiler, especially in the Cantabria region, followed by the regions of La Rioja, Andalucia, Murcia and Castilla-La Mancha. The surname is also very common in Argentina, and found in lesser numbers in France and the United States. Genealogy Resources for the Surname RUIZ 100 Common Hispanic Surnames Their Meanings: Garcia, Martinez, Rodriguez, Lopez, Hernandez... Are you one of the millions of people sporting one of these top 100 common Hispanic last names?How to Research Hispanic Heritage: Learn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean and other Spanish speaking countries.Ruiz Family Genealogy Forum: Search this popular genealogy forum for the Ruiz surname to find others who might be researching your ancestors, or post your own Ruiz query.FamilySearch - Ruiz Genealogy: Access over 3.3 million free historical records and lineage-linked family trees posted for the Ruiz surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. Resources and Further Reading Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Sunday, February 23, 2020

Corporate Finance - Assignment 03 Example | Topics and Well Written Essays - 1500 words

Corporate Finance - 03 - Assignment Example The study will be conducted for five days from 23rd December 2014 to 27th December 2014. The equipment is needed in January 2015. The estimated transportation cost is AED 5 million. The company intends to spend the remaining AED 50 million towards the equipment purchase. The equipment is quoted to cost  £ 860,000 and â‚ ¬ 1,090,000 in pounds and Euros respectively. The study of the currency movement will aid the purchase at a lower price. Therefore, this assignment presents a five-day exchange rate in a table format showing the value of AED 50 million, for each day, in both the currencies (Pounds and Euros). For each of the five days, the cost of the purchase and the impact of the decision are presented. Last, a report that provides justifications that the decision made is favourable to the company also is provided. For the purpose of purchasing the equipment, the currency used for the transaction is the Euros. The table 3 below shows the cost of the equipment in AED based on the exchange rates observations presented in table 1 above. The equipment is quoted to cost â‚ ¬ 1,090,000. Therefore, after incorporating the exchange rates, the costs are below. From the table 3 above, the company will spend (1,090,000/0.223548) = AED 4,875,910 to purchase the equipment on the first day. â‚ ¬1,090,000 is the price quoted in Euros. In order to determine the cost of purchasing the equipment on day 1, the quote price is divided by the exchange rate (AED/ £) on that day. Recapture that AED 50 million was allocated for the expenditure. Therefore, by making the decision to purchase the equipment, the company will save (50,000,000 – 4,875,910) = AED 45,124,090 for the reason that the equipment will be worth less than the planned cost (XE Live Exchange Rates, 2014). The company’s capital expenditure will be significantly reduced, thereby increasing its financial flexibility (ability to pursue other profitable investments). The

Friday, February 7, 2020

SPECIAL REPORT Coursework Example | Topics and Well Written Essays - 1000 words

SPECIAL REPORT - Coursework Example The following are the traffic control strategies that have been put in place in Miami for the special event this year. The police should implement plans to educate road users in future on how to use roads during special events to avoid closure of roads, which is expensive and costly to both the police department in terms of labor needed to control traffic and to the residents in terms of time wasted in a crowded road. The police have issued guidelines and regulations that are going to ensure order during the major events at Miami Beach. According to Miami Beach Police Chief, the police analyzed the previous events and came up with a strategy to ensure a safe environment. The strategy will include directive orders to arrest people who are going to disrupt tranquility in Miami Beach. The police chief has said that the Police are hoping to avoid problems during this season by arresting people who are going to cause disturbance. According to Miami Beach’s police union the order, this weekend is for â€Å"patrol officers will need to meet an arrest quota of 2,000 arrests.†This number is two times the record of a thousand set in the previous years. In my opinion, this strategy is good except that the police should only make arrests to the offenders and not simply as a matter of meeting their target of 2,000 arrests. In my opinion, the police department has put in place extra measures which are different from the previous years and this is because of the increasing number of visitors that keep coming to Miami Beach each year. In previous years, the number of policy officers that were on the patrol was not as much as this year, and this is because of the increasing incidences of visitors who caused disturbance in the area. Similarly, the police have not been closing as many roads as it plans to close during this season. In my opinion, the police department should include the residents of Miami Beach to police the region during high season when

Wednesday, January 29, 2020

Manufacturing process Essay Example for Free

Manufacturing process Essay ?What are two items regarding the manufacturing process related to the organization that the team finds unique or interesting? One of the processes that we found interesting concerning the Coca Cola Company is that the company operates through multiple local channels. The operation is set-up to manufacture, sell concentrates, beverages bases and syrups with partnerships with within the local regions in the world. This occurs because Coca Cola is comprised of many bottling partners who manufacture, package merchandise, and distribute the final branded beverages through local customers and vending partners worldwide who then sell to their local consumers with in their region of distribution. This is a unique operation because most consumers would think that Coca Cola is located at one place of operation and distributed worldwide. Another unique aspect that we found interesting is that Coca Cola has a conservation process called Sustainable Packaging. This process starts with the company having and showing an active role with recovery and recycling process. One way they are in the forefront in this process is that they support and invest the placement of several thousand recycling bins in public areas every year. They also directly invested in six plastic bottle to bottle recycling plants around the world, these plants process millions of pounds of material each year. This process helps to produce new packaging along with other items within the company. These innovated conservation awareness processed has gain favorably and partnership with Ocean Conservation and Keep America BEAUTIFUL. These two process from producing the product to investing in conservation show the cradle to grave aspect of the Coca Cola Company.

Monday, January 20, 2020

Symbolism in Farenheight 451 by Ray Bradbury Essay -- Farenheight 451

Symbolism in Farenheight 451 by Ray Bradbury Fahrenheit 451, by Ray Bradbury is a futuristic novel, taking the reader to a time where books and thinking are outlawed. In a time so dreadful where those who want to better themselves by thinking, and by reading are outlaws as well. Books and ideas are burned, books are burned physically, whereas ideas are burned from the mind. Bradbury uses literary devices, such as symbolism, but it is the idea he wants to convey that makes this novel so devastating. Bradbury warns us of what may happen if we stop expressing our ideas, and we let people take away our books, and thoughts. Bradbury notices what has been going on in the world, with regards to censorship, and McCarthyism in America. That is what he is speaking out against. Bradbury's use of symbolism throughout the novel makes the book moving and powerful by using symbolism to reinforce the ideas of anti-censorship. The Hearth and the Salamander, the title of part one, is the first example of symbolism. The title suggests two things having to do with fire, the hearth is a source of warmth and goodness, showing the positive, non-destructive side of fire. Whereas a salamander is a small lizard-like amphibian, and also in mythology, is known to endure fire without getting burnt by it. Perhaps the salamander is symbolic of Guy Montag, who is being described as a salamander because he works with fire, and endures it, but believes that he can escape the fire and survive, much like a salamander does. On the other hand, it is ironic that Guy, and the other firemen believe themselves to be salamanders because both Capt. Beatty's and Montag's destruction comes from the all mighty flame, from which they thought they were invincible. The symbol of a Phoenix is used throughout the novel. This quote accurately describes the Phoenix, "It is known to be a mythical multi-colored bird of Arabia, with a long history of artistic and literary symbolism, the Phoenix is one of a kind. At the end of its five-hundred-year existence, it perches on its nest of spices and sings until sunlight ignites the masses. After the body is consumed in flames, a worm emerges and develops into the next Phoenix.". The Phoenix symbolizes the rebirth after destruction by fire, only to get burnt, and be destroyed again. Firemen wear the Phoenix on their uniforms, and Capt. Beatty symbolically ... ... was the Nazi book burning that took place after Hitler came to power. These burings took place to eliminate Jewish and outside ingluence on the Aryans, which is precisely what Bradbury demonstrates in this extraordinary piece of literature. Now to the probability portion of my statement, with the censorship by various parties, political and otherwise it is not unlikely that such a catasrophy could happen again, although it could come in the form of simply choking off the undesireable ideas. Symbolism added to the power and overall affect behind this book. The symbols were usually descriptive of something or somebody, such as the Phoenix, and the salamander. Whereas destruction and fire came to be a symbol in the eyes of the reader throughout the novel. Perhaps this novel, written in the early 1950's, spoke out against the future, and spoke out against censorship, but one thing is for sure, we must always attempt to better ourselves with knowledge, and always form our own ideas. If we do, then we will have gotten the message of Ray Bradbury. "There is no knowledge that is not power... And all our lives we must search for power, and in that search, we gain knowledge."(Anonymous) Symbolism in Farenheight 451 by Ray Bradbury Essay -- Farenheight 451 Symbolism in Farenheight 451 by Ray Bradbury Fahrenheit 451, by Ray Bradbury is a futuristic novel, taking the reader to a time where books and thinking are outlawed. In a time so dreadful where those who want to better themselves by thinking, and by reading are outlaws as well. Books and ideas are burned, books are burned physically, whereas ideas are burned from the mind. Bradbury uses literary devices, such as symbolism, but it is the idea he wants to convey that makes this novel so devastating. Bradbury warns us of what may happen if we stop expressing our ideas, and we let people take away our books, and thoughts. Bradbury notices what has been going on in the world, with regards to censorship, and McCarthyism in America. That is what he is speaking out against. Bradbury's use of symbolism throughout the novel makes the book moving and powerful by using symbolism to reinforce the ideas of anti-censorship. The Hearth and the Salamander, the title of part one, is the first example of symbolism. The title suggests two things having to do with fire, the hearth is a source of warmth and goodness, showing the positive, non-destructive side of fire. Whereas a salamander is a small lizard-like amphibian, and also in mythology, is known to endure fire without getting burnt by it. Perhaps the salamander is symbolic of Guy Montag, who is being described as a salamander because he works with fire, and endures it, but believes that he can escape the fire and survive, much like a salamander does. On the other hand, it is ironic that Guy, and the other firemen believe themselves to be salamanders because both Capt. Beatty's and Montag's destruction comes from the all mighty flame, from which they thought they were invincible. The symbol of a Phoenix is used throughout the novel. This quote accurately describes the Phoenix, "It is known to be a mythical multi-colored bird of Arabia, with a long history of artistic and literary symbolism, the Phoenix is one of a kind. At the end of its five-hundred-year existence, it perches on its nest of spices and sings until sunlight ignites the masses. After the body is consumed in flames, a worm emerges and develops into the next Phoenix.". The Phoenix symbolizes the rebirth after destruction by fire, only to get burnt, and be destroyed again. Firemen wear the Phoenix on their uniforms, and Capt. Beatty symbolically ... ... was the Nazi book burning that took place after Hitler came to power. These burings took place to eliminate Jewish and outside ingluence on the Aryans, which is precisely what Bradbury demonstrates in this extraordinary piece of literature. Now to the probability portion of my statement, with the censorship by various parties, political and otherwise it is not unlikely that such a catasrophy could happen again, although it could come in the form of simply choking off the undesireable ideas. Symbolism added to the power and overall affect behind this book. The symbols were usually descriptive of something or somebody, such as the Phoenix, and the salamander. Whereas destruction and fire came to be a symbol in the eyes of the reader throughout the novel. Perhaps this novel, written in the early 1950's, spoke out against the future, and spoke out against censorship, but one thing is for sure, we must always attempt to better ourselves with knowledge, and always form our own ideas. If we do, then we will have gotten the message of Ray Bradbury. "There is no knowledge that is not power... And all our lives we must search for power, and in that search, we gain knowledge."(Anonymous)

Sunday, January 12, 2020

Nike Incorporation

Nike is a world class company that manufactures and markets a wide large of sports equipments such as sports, balls, t-shirts, tracks, uniforms for various sporting activities such as football, basketball, athletics, cricket, tennis and golf. The company was in incorporated in the year 1968 in the state of Oregon, it main business being to design and manufacture the best foot wear and other accessory products. But, Nike has grown to be a world class company that sells well branded and expensive products that are well known for their high quality. Nike trademark of â€Å"just do it† is well known, and it relates to the sporting spirit. The company has more than 500 plants in more than 45 countries.[1] Nike did not experience much competition until in 1980s and 90s when Reebok and European counterparts Adidas and Puma entered the market. But Reebok was purchased by Adidas in 2006 thus Adidas is the one giving Nike competition. Nike has been the main player on the footwear market until then, the company controlled about 30% of the United States market, Reebok enjoyed about 20% followed by other companies like Adidas and Puma. Nikes abroad sales went up to $2 billion by 1995 and were leading by having 40% of total sales in footwear. [2] The marketing strategy of Nike has been the biggest success of the company. Nike has premium brands, and offers the market high quality and expensive products. The company creates a brand image which is achieved by the unique logo of a (tick) and a slogan of â€Å"just do it† which attracts lots of customers. The company also does promotional activities of its products by entering into sponsorship deals with world class football stars, celebrity athletes, national teams, and also college athletic. Nevertheless Nike has mixed it marketing strategies and has more elements more than promotion.   This other elements are; competitive price, wide range of products, numerous outlets and retailers (more than 20,000), sponsorship and promotion activities. Currently, Nike has a market share of around 37% in the world. The main objective of Nike is to become a leading sport equipment manufacturer in the world and maintain these standards in future. The major client base is the youth and the young adults who mainly buy the sports products from the company. The company has put a lot of attention on products for men, women, and children, and their children’s shoes are now doing very well on the market currently.   The company has created more market by venturing into various market segments and manufacturing more various products. To achieve its objective of being the leader in market business the company is exploiting new markets outside Europe. Nike has also managed to control its market by acquiring other small companies and turning them to manufacture their products. Like in 1998 it’s purchased Cole Hann which was making informal dress and shoes for $180 and cached a base of young people and their sales went up at 23% making a profit of $ 100 millions in 1998. Nike has continued to improve in its brand and marketing and its objective of being â€Å"the greatest sports and fitness company in the world† alongside world class companies like Coca-Cola. Nike gets contracts with individual clients, cooperate clients and even countries and states. The company supplies to them different products, they can be football uniform for a national team, tracksuits for national athletic teams or even tailor made shoes or uniform for specific football stars such as Ranaldhno of Brazil. [3]The market is divided in various segments which can be viewed according to the region There have been many challenges faced by Nike on the marketing side and Nike has done a lot of to recapture the market. These initiatives that Nike undertook was such as creating an ACG (all- conditions gear) unit and Techlab which was meant to market a brand of sports technology products. Such like digital audio player and waist compass these projects were meant to capture sales. In the beginning of 1999 Nike launched its products on the internet and they were directly available to the customers. Nike has continued to expand its market and with a strong marketing team lead by Mr. Perez who has vast experience, the company in 2004, posted profits of more than $1 billion. [4] The company has a high team of human resources managers who are responsible for building a workforce which is effective and efficient. This managers build teams develop the necessary talents that are seriously needed by the organization to perform their duties. The managers also inspire, mentor, set examples, innovate and revolutionize all the employees in order to achieve the best from them. The employees also attend refresher courses seminars and training to keep them in touch with new market trends and technological advancements. In general the public attitude towards the company is good, but the people of Beaverton where the company feel that it should be annexed fro where its headquarters are in Oregon State. But the company feels that the annexing will cost it $700,000 every year in terms of added taxes. The company objective is achieved through proper marketing and advancement in technology by creating high quality products and designing better management approaches to maintain the market. Another aspect the company has done is to create better working conditions and customer relationships as from 2002 Nike addressed the issues of employees exploitations and carried out random company inspections to check the working conditions of its employment. [5] Nike has training programmers to train its employees and advance them with the current market needs. Another thing that the company is involvement in is to improve its company image by getting involved in corporate social responsibilities. The company thus contributions to charities organizations and also organizes social activities for the society, and sponsors individuals and persons. This has greatly improved its image. Nike is also one of the most environmental friendly companies. And this has a very positive image in the eyes of the public which has become much environmental aware. Conclusion Nike is a big organization that commands a large market in the world. It is apparent that to maintains such a market by investing a lot in marketing and research so that it can satisfy its customers and keep up with new trends on the market. Better management skills and quality products are the main ingredient for success for any company. Many obstacles in marketing and management come up to challenge the company including stiff competition. But it is clear that with well and timely adjustments in marketing and advancement in technology and being to be innovative the company has managed to capture and maintain its markets. Therefore for any company to remain profitable and impressive its must embrace prudent management and better technology. References Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. Holmes, S. and Christine, T. (2002): How Nike Got Its Game Back; Business Week, November 4, pp. 129-31. Jenkins, H. W. (1998): The Rise and Stumble of Nike; Wall Street Journal, June 3,                [1] Jenkins, H. W. (1998): The Rise and Stumble of Nike;   Wall Street Journal, June 3, [2] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. [3] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. [4] Holmes, S. and Christine, T. (2002): How Nike Got Its Game Back; Business Week, November 4, pp. 129-31. [5] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42.

Saturday, January 4, 2020

What Makes a Story Newsworthy

Do you want to start covering stories as a reporter, maybe as a student working on a school paper or as a citizen journalist writing for a website or blog?  Or maybe youve nailed down your first reporting job at a major metropolitan daily paper. How do you decide what is newsworthy? What is worth covering and what isn’t? Over the years editors, reporters and journalism professors have come up with a list of factors or criteria that help journalists decide whether something is newsworthy. They can also help you decide just how newsworthy something is. Generally, the more factors below that can be applied to the event, the more newsworthy it is. Impact or Consequences The greater the impact a story has, the more newsworthy it is. Events that have an impact on your readers, that have real consequences for their lives, are bound to be newsworthy. An obvious example would be the 9/11 terrorist attacks. In how many ways have all of our lives been affected by the events of that day? The greater the impact, the bigger the story. Conflict If you look closely at the stories that make news, many of them have some element of conflict. Whether it’s a dispute over banning books at a local school board meeting, bickering over budget legislation in Congress or the ultimate example, war, conflict is almost always newsworthy. Conflict is newsworthy because as human beings we’re naturally interested in it. Think of any book you’ve ever read or movie you’ve ever watched—they all had some type of conflict that increased the dramatic volume. Without conflict, there would be no literature or drama. Conflict is what propels the human story. Imagine two city council meetings. At the first, the council passes its annual budget unanimously with no argument. In the second, there is violent disagreement. Some council members want the budget to provide more city services, while others want a bare-bones budget with tax cuts. The two sides are entrenched in their positions, and the disagreement erupts into a full-scale shouting match. Which story is more interesting? The second, of course. Why? Conflict. Conflict is so interesting to us as humans that it can even make an otherwise dull-sounding story—the passage of a city budget—into something utterly gripping.   Loss of Life/Property Destruction There’s an old saying in the news business: If it bleeds, it leads. What that means is that any story involving loss of human life—from a shooting to a terrorist attack—is newsworthy. Likewise, nearly any story that involves property destruction on a large scale—a house fire is a good example—is also newsworthy. Many stories have both loss of life and property destruction—think of a house fire in which several people perish. Obviously, loss of human life is more important than property destruction, so write the story that way. Proximity Proximity has to do with how close an event is to your readers; this is the basis of newsworthiness for local events. A house fire with several people injured might be big news in your hometown newspaper, but chances are no one will care in the next town over. Likewise, wildfires in California usually make the national news, but clearly, they’re a much bigger story for those directly affected. Prominence Are the people involved in your story famous or prominent? If so, the story becomes more newsworthy. If an average person is injured in a car crash, that might not even make the local news. But if the president of the United States is hurt in a car crash, it makes headlines worldwide. Prominence can apply to anyone who’s in the public eye. But it doesn’t have to mean someone who’s famous worldwide. The mayor of your town probably isn’t famous.  But they are prominent locally, which means any story involving them will be more newsworthy. This is an example of two news values—prominence and proximity. Timeliness In the news business, journalists tend to focus on what’s happening today. So events happening now are often more newsworthy than those that happened, say, a week ago. This is where the term old news comes from, meaning worthless. Another factor that relates to timeliness is currency. This involves stories that might not have just happened but instead, have an ongoing interest to your audience. For example, the rise and fall in  gas prices  have been happening for years, but it’s still relevant to your readers, so it has currency. Novelty Another old saying in the news business goes, â€Å"When a dog bites a man, no one cares. When the man bites back—now that’s a news story.† The idea is that any deviation from the normal course of events is novel and thus newsworthy. Human Interest Human interest stories tend to be feature stories and often break some of the rules mentioned above. They tend to pull on our heartstrings, looking more at the human condition. You might, for example, see a story about the high-powered bank executive who cashed in early from the high life to live in a cabin and carve wooden figures.