Manufacturing process Essay Example for Free

Manufacturing process Essay ?What are two items regarding the manufacturing process related to the organization that the team finds unique or interesting? One of the processes that we found interesting concerning the Coca Cola Company is that the company operates through multiple local channels. The operation is set-up to manufacture, sell concentrates, beverages bases and syrups with partnerships with within the local regions in the world. This occurs because Coca Cola is comprised of many bottling partners who manufacture, package merchandise, and distribute the final branded beverages through local customers and vending partners worldwide who then sell to their local consumers with in their region of distribution. This is a unique operation because most consumers would think that Coca Cola is located at one place of operation and distributed worldwide. Another unique aspect that we found interesting is that Coca Cola has a conservation process called Sustainable Packaging. This process starts with the company having and showing an active role with recovery and recycling process. One way they are in the forefront in this process is that they support and invest the placement of several thousand recycling bins in public areas every year. They also directly invested in six plastic bottle to bottle recycling plants around the world, these plants process millions of pounds of material each year. This process helps to produce new packaging along with other items within the company. These innovated conservation awareness processed has gain favorably and partnership with Ocean Conservation and Keep America BEAUTIFUL. These two process from producing the product to investing in conservation show the cradle to grave aspect of the Coca Cola Company.

Symbolism in Farenheight 451 by Ray Bradbury Essay -- Farenheight 451

Symbolism in Farenheight 451 by Ray Bradbury Fahrenheit 451, by Ray Bradbury is a futuristic novel, taking the reader to a time where books and thinking are outlawed. In a time so dreadful where those who want to better themselves by thinking, and by reading are outlaws as well. Books and ideas are burned, books are burned physically, whereas ideas are burned from the mind. Bradbury uses literary devices, such as symbolism, but it is the idea he wants to convey that makes this novel so devastating. Bradbury warns us of what may happen if we stop expressing our ideas, and we let people take away our books, and thoughts. Bradbury notices what has been going on in the world, with regards to censorship, and McCarthyism in America. That is what he is speaking out against. Bradbury's use of symbolism throughout the novel makes the book moving and powerful by using symbolism to reinforce the ideas of anti-censorship. The Hearth and the Salamander, the title of part one, is the first example of symbolism. The title suggests two things having to do with fire, the hearth is a source of warmth and goodness, showing the positive, non-destructive side of fire. Whereas a salamander is a small lizard-like amphibian, and also in mythology, is known to endure fire without getting burnt by it. Perhaps the salamander is symbolic of Guy Montag, who is being described as a salamander because he works with fire, and endures it, but believes that he can escape the fire and survive, much like a salamander does. On the other hand, it is ironic that Guy, and the other firemen believe themselves to be salamanders because both Capt. Beatty's and Montag's destruction comes from the all mighty flame, from which they thought they were invincible. The symbol of a Phoenix is used throughout the novel. This quote accurately describes the Phoenix, "It is known to be a mythical multi-colored bird of Arabia, with a long history of artistic and literary symbolism, the Phoenix is one of a kind. At the end of its five-hundred-year existence, it perches on its nest of spices and sings until sunlight ignites the masses. After the body is consumed in flames, a worm emerges and develops into the next Phoenix.". The Phoenix symbolizes the rebirth after destruction by fire, only to get burnt, and be destroyed again. Firemen wear the Phoenix on their uniforms, and Capt. Beatty symbolically ... ... was the Nazi book burning that took place after Hitler came to power. These burings took place to eliminate Jewish and outside ingluence on the Aryans, which is precisely what Bradbury demonstrates in this extraordinary piece of literature. Now to the probability portion of my statement, with the censorship by various parties, political and otherwise it is not unlikely that such a catasrophy could happen again, although it could come in the form of simply choking off the undesireable ideas. Symbolism added to the power and overall affect behind this book. The symbols were usually descriptive of something or somebody, such as the Phoenix, and the salamander. Whereas destruction and fire came to be a symbol in the eyes of the reader throughout the novel. Perhaps this novel, written in the early 1950's, spoke out against the future, and spoke out against censorship, but one thing is for sure, we must always attempt to better ourselves with knowledge, and always form our own ideas. If we do, then we will have gotten the message of Ray Bradbury. "There is no knowledge that is not power... And all our lives we must search for power, and in that search, we gain knowledge."(Anonymous) Symbolism in Farenheight 451 by Ray Bradbury Essay -- Farenheight 451 Symbolism in Farenheight 451 by Ray Bradbury Fahrenheit 451, by Ray Bradbury is a futuristic novel, taking the reader to a time where books and thinking are outlawed. In a time so dreadful where those who want to better themselves by thinking, and by reading are outlaws as well. Books and ideas are burned, books are burned physically, whereas ideas are burned from the mind. Bradbury uses literary devices, such as symbolism, but it is the idea he wants to convey that makes this novel so devastating. Bradbury warns us of what may happen if we stop expressing our ideas, and we let people take away our books, and thoughts. Bradbury notices what has been going on in the world, with regards to censorship, and McCarthyism in America. That is what he is speaking out against. Bradbury's use of symbolism throughout the novel makes the book moving and powerful by using symbolism to reinforce the ideas of anti-censorship. The Hearth and the Salamander, the title of part one, is the first example of symbolism. The title suggests two things having to do with fire, the hearth is a source of warmth and goodness, showing the positive, non-destructive side of fire. Whereas a salamander is a small lizard-like amphibian, and also in mythology, is known to endure fire without getting burnt by it. Perhaps the salamander is symbolic of Guy Montag, who is being described as a salamander because he works with fire, and endures it, but believes that he can escape the fire and survive, much like a salamander does. On the other hand, it is ironic that Guy, and the other firemen believe themselves to be salamanders because both Capt. Beatty's and Montag's destruction comes from the all mighty flame, from which they thought they were invincible. The symbol of a Phoenix is used throughout the novel. This quote accurately describes the Phoenix, "It is known to be a mythical multi-colored bird of Arabia, with a long history of artistic and literary symbolism, the Phoenix is one of a kind. At the end of its five-hundred-year existence, it perches on its nest of spices and sings until sunlight ignites the masses. After the body is consumed in flames, a worm emerges and develops into the next Phoenix.". The Phoenix symbolizes the rebirth after destruction by fire, only to get burnt, and be destroyed again. Firemen wear the Phoenix on their uniforms, and Capt. Beatty symbolically ... ... was the Nazi book burning that took place after Hitler came to power. These burings took place to eliminate Jewish and outside ingluence on the Aryans, which is precisely what Bradbury demonstrates in this extraordinary piece of literature. Now to the probability portion of my statement, with the censorship by various parties, political and otherwise it is not unlikely that such a catasrophy could happen again, although it could come in the form of simply choking off the undesireable ideas. Symbolism added to the power and overall affect behind this book. The symbols were usually descriptive of something or somebody, such as the Phoenix, and the salamander. Whereas destruction and fire came to be a symbol in the eyes of the reader throughout the novel. Perhaps this novel, written in the early 1950's, spoke out against the future, and spoke out against censorship, but one thing is for sure, we must always attempt to better ourselves with knowledge, and always form our own ideas. If we do, then we will have gotten the message of Ray Bradbury. "There is no knowledge that is not power... And all our lives we must search for power, and in that search, we gain knowledge."(Anonymous)

Nike Incorporation

Nike is a world class company that manufactures and markets a wide large of sports equipments such as sports, balls, t-shirts, tracks, uniforms for various sporting activities such as football, basketball, athletics, cricket, tennis and golf. The company was in incorporated in the year 1968 in the state of Oregon, it main business being to design and manufacture the best foot wear and other accessory products. But, Nike has grown to be a world class company that sells well branded and expensive products that are well known for their high quality. Nike trademark of â€Å"just do it† is well known, and it relates to the sporting spirit. The company has more than 500 plants in more than 45 countries.[1] Nike did not experience much competition until in 1980s and 90s when Reebok and European counterparts Adidas and Puma entered the market. But Reebok was purchased by Adidas in 2006 thus Adidas is the one giving Nike competition. Nike has been the main player on the footwear market until then, the company controlled about 30% of the United States market, Reebok enjoyed about 20% followed by other companies like Adidas and Puma. Nikes abroad sales went up to $2 billion by 1995 and were leading by having 40% of total sales in footwear. [2] The marketing strategy of Nike has been the biggest success of the company. Nike has premium brands, and offers the market high quality and expensive products. The company creates a brand image which is achieved by the unique logo of a (tick) and a slogan of â€Å"just do it† which attracts lots of customers. The company also does promotional activities of its products by entering into sponsorship deals with world class football stars, celebrity athletes, national teams, and also college athletic. Nevertheless Nike has mixed it marketing strategies and has more elements more than promotion.   This other elements are; competitive price, wide range of products, numerous outlets and retailers (more than 20,000), sponsorship and promotion activities. Currently, Nike has a market share of around 37% in the world. The main objective of Nike is to become a leading sport equipment manufacturer in the world and maintain these standards in future. The major client base is the youth and the young adults who mainly buy the sports products from the company. The company has put a lot of attention on products for men, women, and children, and their children’s shoes are now doing very well on the market currently.   The company has created more market by venturing into various market segments and manufacturing more various products. To achieve its objective of being the leader in market business the company is exploiting new markets outside Europe. Nike has also managed to control its market by acquiring other small companies and turning them to manufacture their products. Like in 1998 it’s purchased Cole Hann which was making informal dress and shoes for $180 and cached a base of young people and their sales went up at 23% making a profit of $ 100 millions in 1998. Nike has continued to improve in its brand and marketing and its objective of being â€Å"the greatest sports and fitness company in the world† alongside world class companies like Coca-Cola. Nike gets contracts with individual clients, cooperate clients and even countries and states. The company supplies to them different products, they can be football uniform for a national team, tracksuits for national athletic teams or even tailor made shoes or uniform for specific football stars such as Ranaldhno of Brazil. [3]The market is divided in various segments which can be viewed according to the region There have been many challenges faced by Nike on the marketing side and Nike has done a lot of to recapture the market. These initiatives that Nike undertook was such as creating an ACG (all- conditions gear) unit and Techlab which was meant to market a brand of sports technology products. Such like digital audio player and waist compass these projects were meant to capture sales. In the beginning of 1999 Nike launched its products on the internet and they were directly available to the customers. Nike has continued to expand its market and with a strong marketing team lead by Mr. Perez who has vast experience, the company in 2004, posted profits of more than $1 billion. [4] The company has a high team of human resources managers who are responsible for building a workforce which is effective and efficient. This managers build teams develop the necessary talents that are seriously needed by the organization to perform their duties. The managers also inspire, mentor, set examples, innovate and revolutionize all the employees in order to achieve the best from them. The employees also attend refresher courses seminars and training to keep them in touch with new market trends and technological advancements. In general the public attitude towards the company is good, but the people of Beaverton where the company feel that it should be annexed fro where its headquarters are in Oregon State. But the company feels that the annexing will cost it $700,000 every year in terms of added taxes. The company objective is achieved through proper marketing and advancement in technology by creating high quality products and designing better management approaches to maintain the market. Another aspect the company has done is to create better working conditions and customer relationships as from 2002 Nike addressed the issues of employees exploitations and carried out random company inspections to check the working conditions of its employment. [5] Nike has training programmers to train its employees and advance them with the current market needs. Another thing that the company is involvement in is to improve its company image by getting involved in corporate social responsibilities. The company thus contributions to charities organizations and also organizes social activities for the society, and sponsors individuals and persons. This has greatly improved its image. Nike is also one of the most environmental friendly companies. And this has a very positive image in the eyes of the public which has become much environmental aware. Conclusion Nike is a big organization that commands a large market in the world. It is apparent that to maintains such a market by investing a lot in marketing and research so that it can satisfy its customers and keep up with new trends on the market. Better management skills and quality products are the main ingredient for success for any company. Many obstacles in marketing and management come up to challenge the company including stiff competition. But it is clear that with well and timely adjustments in marketing and advancement in technology and being to be innovative the company has managed to capture and maintain its markets. Therefore for any company to remain profitable and impressive its must embrace prudent management and better technology. References Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. Holmes, S. and Christine, T. (2002): How Nike Got Its Game Back; Business Week, November 4, pp. 129-31. Jenkins, H. W. (1998): The Rise and Stumble of Nike; Wall Street Journal, June 3,                [1] Jenkins, H. W. (1998): The Rise and Stumble of Nike;   Wall Street Journal, June 3, [2] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. [3] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42. [4] Holmes, S. and Christine, T. (2002): How Nike Got Its Game Back; Business Week, November 4, pp. 129-31. [5] Collingwood, H. (1988): Nike Rushes in Where Reebok Used to Tread; Business Week, October 3, p. 42.

What Makes a Story Newsworthy

Do you want to start covering stories as a reporter, maybe as a student working on a school paper or as a citizen journalist writing for a website or blog?  Or maybe youve nailed down your first reporting job at a major metropolitan daily paper. How do you decide what is newsworthy? What is worth covering and what isn’t? Over the years editors, reporters and journalism professors have come up with a list of factors or criteria that help journalists decide whether something is newsworthy. They can also help you decide just how newsworthy something is. Generally, the more factors below that can be applied to the event, the more newsworthy it is. Impact or Consequences The greater the impact a story has, the more newsworthy it is. Events that have an impact on your readers, that have real consequences for their lives, are bound to be newsworthy. An obvious example would be the 9/11 terrorist attacks. In how many ways have all of our lives been affected by the events of that day? The greater the impact, the bigger the story. Conflict If you look closely at the stories that make news, many of them have some element of conflict. Whether it’s a dispute over banning books at a local school board meeting, bickering over budget legislation in Congress or the ultimate example, war, conflict is almost always newsworthy. Conflict is newsworthy because as human beings we’re naturally interested in it. Think of any book you’ve ever read or movie you’ve ever watched—they all had some type of conflict that increased the dramatic volume. Without conflict, there would be no literature or drama. Conflict is what propels the human story. Imagine two city council meetings. At the first, the council passes its annual budget unanimously with no argument. In the second, there is violent disagreement. Some council members want the budget to provide more city services, while others want a bare-bones budget with tax cuts. The two sides are entrenched in their positions, and the disagreement erupts into a full-scale shouting match. Which story is more interesting? The second, of course. Why? Conflict. Conflict is so interesting to us as humans that it can even make an otherwise dull-sounding story—the passage of a city budget—into something utterly gripping.   Loss of Life/Property Destruction There’s an old saying in the news business: If it bleeds, it leads. What that means is that any story involving loss of human life—from a shooting to a terrorist attack—is newsworthy. Likewise, nearly any story that involves property destruction on a large scale—a house fire is a good example—is also newsworthy. Many stories have both loss of life and property destruction—think of a house fire in which several people perish. Obviously, loss of human life is more important than property destruction, so write the story that way. Proximity Proximity has to do with how close an event is to your readers; this is the basis of newsworthiness for local events. A house fire with several people injured might be big news in your hometown newspaper, but chances are no one will care in the next town over. Likewise, wildfires in California usually make the national news, but clearly, they’re a much bigger story for those directly affected. Prominence Are the people involved in your story famous or prominent? If so, the story becomes more newsworthy. If an average person is injured in a car crash, that might not even make the local news. But if the president of the United States is hurt in a car crash, it makes headlines worldwide. Prominence can apply to anyone who’s in the public eye. But it doesn’t have to mean someone who’s famous worldwide. The mayor of your town probably isn’t famous.  But they are prominent locally, which means any story involving them will be more newsworthy. This is an example of two news values—prominence and proximity. Timeliness In the news business, journalists tend to focus on what’s happening today. So events happening now are often more newsworthy than those that happened, say, a week ago. This is where the term old news comes from, meaning worthless. Another factor that relates to timeliness is currency. This involves stories that might not have just happened but instead, have an ongoing interest to your audience. For example, the rise and fall in  gas prices  have been happening for years, but it’s still relevant to your readers, so it has currency. Novelty Another old saying in the news business goes, â€Å"When a dog bites a man, no one cares. When the man bites back—now that’s a news story.† The idea is that any deviation from the normal course of events is novel and thus newsworthy. Human Interest Human interest stories tend to be feature stories and often break some of the rules mentioned above. They tend to pull on our heartstrings, looking more at the human condition. You might, for example, see a story about the high-powered bank executive who cashed in early from the high life to live in a cabin and carve wooden figures.